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*Name:
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Title:
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Company:
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1. What is the primary objective of your web site? If the site must serve more than one objective, please prioritize them for us.
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2. Who is your target audience (consumers, small business, enterprise, etc.)?
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3. Is your website intended to focus on a local, regional, national, or international market?
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Primarily local
Regional
National
International
All of the above
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4. Which top five search terms (two- or three-word phrases) do you believe are the most likely a potential customer will use in a search engine to find you?
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a.
b.
c.
d.
e.
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5. Focusing on BENEFITS to your market, the keyword phrases offered above, and using no more than ten words per answer, please provide the top three advantages of your main product or service.
IMPORTANT: Please focus on your most unique or most competitive advantages. Answers such as "quality, delivery & customer satisfaction" may not help--your competitors are likely to make the same claims. We are looking for aspects of your business where you are (or should be) the clear choice over the competition.
If you have more than one product and/or service area, please provide the top three for each separately.
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Our top three unique BENEFITS are:
a.
b.
c.
Benefits for additional market areas:
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6. Which of the answers above do you think is your single, most important benefit?
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7. If you were allowed only one sentence of no more than 25 words, how would you best describe your products/services to a potential customer? Again, if you're dealing with multiple product/service areas, please provide one sentence for each.
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8. How many pages or sections do you envision, and what specific elements (e-commerce, search, newsletters, opt-in subscriptions to news lists, etc.) do you want on the site?
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If the options above do not match your requirements, please describe the site site expected below:
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9. Design style and elements currently desired (please check all that apply):
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Simple, basic site focused on information
with minimal graphics
Moderate graphic elements with different
graphic elements throughout
Advanced graphic development with heavy use of images, animations, videos, etc.
Dynamic elements (random change of
components, database driven content, etc.)
Subscription forms for opt-in mailings
Online Request for Quote or similar forms
No. of forms desired:
E-commerce
Password-protected areas for members, dealers, administrative functions
Custom programming such as interactive surveys, administrative control over content, blog, etc. (please describe below):
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10. Please send URLs of a few sites, preferably in your or a related market, you like in terms of design--it would help if you also describe what you like about them. Just keep in mind that other web sites may not be designed to meet your budget or goals.
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Comments:
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11. Please send URLs of a few competitor's sites.
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12. What web promotion services and activities are you interested in having us quote (please check all that apply)?
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Search engine optimization (SEO)
Submission to organic (free) search engines and directories
Submission to major searches and directories that charge fees
Press releases through the web
Pay-per-Click (PPC) marketing
Banner ads and/or paid listings from related sites
Opt-in promotion (subscriber newslists, newsletters, memberships, etc.)
Link campaign (obtaining links to your site
from only quality sites related to your market)
Newsgroup promotion
"Viral marketing" options (sponsorship of e-books or e-zines, other sites, etc.)
Affiliate programs
Other (please describe)
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13. Are you looking for long-term site maintenance and/or online promotion management?
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Yes
No
Maybe
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14. Can you provide the content for the site in electronic form (Word or plain text for the copy, JPG, TIF or EPS for images, Excel for tabular data or similar)? If content will have to be derived from printed materials that require scanning, please advise.
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Yes
No - you will need to transpose or scan
Some electronic, some will require scanning
(please describe):
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15. If established, what is your budget (U.S. Dollars)?
Note: We can work to various budgets (we're not looking to charge the maximum), but the budget may determine what features or programs we quote for your site.
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Web Site Development: $
Annual Web Marketing: $
Monthly Maintenance: $
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16. Please add any other comments or questions below:
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CODE HINT: number four, letter V, letter E, number five, number five, number three
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