Internet Marketing Return on Investment Calculator

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Web advertising results
Web Marketing ROI
Calculate PPC returns

This calculator determines your Return on Investment (ROI) for your web advertising, search engine marketing, or Pay-per-Click (PPC) campaigns. Simply enter your applicable costs and projected results under "Web Development & Marketing Costs" and click the "Calculate ROI" button for the results. (Requires that Javascript be enabled in your browser.)

This calculator is a convenient means of testing "what if" scenarios, as well as the impact of different traffic levels, conversion rates, and costs.

Web Development & Marketing Costs (please enter a numerical value in each field)

Site Traffic: How many people visit your site each month, or how many do you expect to visit?

Investment: What is your monthly dollar investment for web development, hosting, search engine marketing, and/or other advertising?	$

Responses: What percentage of visitors do you expect to request more information, a quote, or to place an order?		%

Conversions: What percentage of the responses above do you realistically expect will buy?		%

Average Sale: How much do you expect each buyer to spend?	$

Gross Profit Margin: What is the average margin of your sales in percent?		%
(Results below)

ROI Results
Responses per Month:		Cost per response:	$
Buyers per Month:		Cost per buyer:	$
Net Revenue:	$	Cost per visitor:	$
Web Program Net Return on Investment:			%

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Approach search engine optimization like the stock market. Your goal should be long-term gain, rather than playing a hot tip that may work in the short term, but will hurt you in the future.