Measuring Web Site Effectiveness

A vital part of any web marketing program is monitoring results. Blitz Media Design offers a number of options to do this, including:

• Web site usage statistics (included at no additional charge with our hosting)
• Search engine ranking reports
• Pay-per-click program analysis

Search Engine Ranking Reports

Our search engine rank reports show your position for each keyword phrase tested on major search engines. These reports provide

• Your ranking for both paid and organic (free) listings;
• Rankings grouped by search engine
• If desired, the report can compare your rankings versus your competitors

Ask about our FREE analysis of your site's current position in major search engines!

Learn about web site usage stats...

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Web site Usage Statistics

Our standard web stats include:

• A Monthly Overview of up to 12 months of activity (months will scroll off annually). Clicking on the month of interest will offer detailed statistics for that month.
• Hits and Visits. Hits are generally misleading – visiting one page can produce 10 or more hits, as each graphic file, style sheet, and other items count as a "hit." Visits are the better indicator, as they show how many times a day (or month) someone comes to the site.
• Your most visited pages/files, including the page visitors came to first, and the one where they left.
• Referrers describes where people came from. Direct request means they knew the site and didn't use a search. A link from Google shows they found you in that search; ditto for MSN, Yahoo, etc. This report can be particularly important for monitoring your return on investment for paid listings.
• Search displays the search terms used in the aforementioned referrer searches.

The stats include other information, but those shown above are generally the most important for monitoring your web marketing.

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